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The Long Tail
Posted By Russ Roberts On August 1, 2006 @ 11:54 am In Web/Tech | Comments Disabled
Chris Anderson’s new book, The Long Tail , argues that the low inventory and distribution costs for the internet (Amazon, iTunes, etc) allow small niche items to thrive in a way that’s impossible in a bricks and mortar world. An item that might sell a few times a month isn’t viable for taking up shelf space. But it is viable for iTunes or Amazon and because there are a lot of these items (the long tail), they can make a serious contribution to the bottom line.
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 The Long Tail: http://www.amazon.com/gp/product/1401302378/ref=ase_bookstorenow600-20/104-9141968-3667962?s=books&v=glance&n=283155&tagActionCode=bookstorenow600-20/invisiblehear-20
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