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The Long Tail

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Chris Anderson’s new book, The Long Tail [2], argues that the low inventory and distribution costs for the internet (Amazon, iTunes, etc) allow small niche items to thrive in a way that’s impossible in a bricks and mortar world. An item that might sell a few times a month isn’t viable for taking up shelf space. But it is viable for iTunes or Amazon and because there are a  lot of these items (the long tail), they can make a serious contribution to the bottom line.

He also has a lot of interesting insights into what he calls the democratization of production—think blogging and wikipedia. Check out the video in this post [3] at his blog [4].

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