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Los Suns

Posted By Russ Roberts On May 4, 2010 @ 11:02 pm In Immigration,Markets in Everything | Comments Disabled

Markets in everything, including using immigration legislation [1] to help market your product:

The Phoenix Suns [2] will wear “Los Suns” on their jerseys in Game 2 of the Western Conference semifinals on Wednesday night, owner Robert Sarver said, “to honor our Latino community and the diversity of our league, the state of Arizona, and our nation.”

And at the end of this interview, Steve Nash describes his feeling about the legislation and wearing the Los Suns jerseys:

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[1] using immigration legislation: http://sports.espn.go.com/nba/playoffs/2010/news/story?id=5162380

[2] Phoenix Suns: http://sports.espn.go.com/nba/clubhouse?team=pho

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