… is from page 119 of Joyce Appleby’s 2010 The Relentless Revolution:
There can be no capitalism, as distinguished from select capitalist practices, without a culture of capitalism, and there is no culture of capitalism until the principal forms of traditional society have been challenged and overcome. But it must be said – and is not often enough said – that the mores of a more traditional organization of society do not die out with the dominance of capitalism. Rather, they regroup to fight again with new leaders and new causes. Any history of capitalism must contain the shadow history of anticapitalism, sometimes carried out in the name of a new theory, but often as a reexpression of values that prevailed before the eighteenth century.
