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… is from page 191 of Deirdre McCloskey’s splendid 2006 volume, The Bourgeois Virtues [2] (link added):
Considering the allegedly modern temptation to pride in capitalist enterprise it will seem odd to say so, but [Don] Lavoie [3] believed, as I do, that a capitalist at her pretty-good best is humble. McDonald’s offers a humble meal for working people at half an hour’s minimum wage. Wal-Mart listens closely to what its customers want.