… is from page 124 of Johan Norberg’s excellent 2023 book, The Capitalist Manifesto:
Sven Norfeldt, one of Sweden’s most successful entrepreneurs, once described the market to me as a minefield. Over there, on the other side, there is new knowledge, capacities, products and services that could enrich the whole of society. But our path there is blocked by a minefield of uncertainty, technological dead-ends, unpredictable consumers, shifting business cycles, interest rate changes, capricious policies and plain bad luck. We have no idea where the mines are located. The only way to find a way to the other side is to get as many people as possible to venture out. This increases the chance that someone will find a safe path that we can all follow.