This week’s EconTalk is Brendan O’Donohoe of Frito-Lay talking about the snack business–how chips are made, shipped, and sold. The podcast was made after a tour of a local Safeway and Brendan let me see the store through his eyes. Amazing. I also discovered how they make sure that bad chips don’t make it into the bag. Hard to believe. But evidently true. Listen in.
Next post: What works and what doesn’t
Previous post: In Praise of Market Entrepreneurs
