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Mid-Twentieth-Century America III

This ad for a 1966 American Motors Rambler station wagon features a lot of bragging about the safety features of the car.  Among the features that the marketers thought it wise to highlight are lap-only seat belts, visors on top of the windshield, and the side-view mirror on the driver’s side.  (Geezers and geezettes of my generation, and of earlier generations, will recall that side-view mirrors on the passenger side of cars were not at all the ubiquitous feature that they are today.  This commercial – which was made in the year that I turned 8 – suggests that even driver-side side-view mirrors were not yet common, or at least not universal, on cars zooming along America’s roads in the mid-1960s.)


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